Course Modules

 

Semester I:

  1. Introduction to Marketing
  2. Marketing Process, Marketing Concepts, Marketing management orientations, and Customer Relationship groups
  3. Defining a Market-Oriented Mission, Company Objectives and Goals, Business Portfolio
  4. Boston Consulting Group Approach, Customer-driven Marketing Strategy and Integrated Marketing Mix Distribution Channels & Intermediaries

Semester II:

  1. Making Decision Channels, Managing distribution channels, Emarketing, and Marketing Environment
  2. Marketing Information and customer insight and E-Marketing Data mining and analysis
  3. Marketing Segmentation, Differentiation & Positioning
  4. E-marketing Differentiation and Positioning