The Professional Diploma in Marketing Strategy (PDMS) is designed for marketers who aim to enhance their strategic thinking and planning skills. The course covers market analysis, brand management, and integrated marketing strategies.

The course is conducted over 6 months, with a total of 24 weeks.

Suited for marketing professionals, product managers, and individuals aspiring to strategic marketing roles. Prerequisites include a foundational understanding of marketing concepts.

Learning Outcomes:

• Develop strategic marketing plans.
• Analyze market trends and consumer behavior.
• Implement effective brand management strategies.
• Design and execute integrated marketing campaigns.

Course Content:

• Strategic Marketing Planning.
• Market Analysis and Consumer Behavior
• Brand Management Strategies.
• Integrated Marketing Campaigns.

Foundational understanding of marketing concepts.

Graduates can pursue roles such as Marketing Manager, Brand Strategist, or Product Marketing Director.